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The Analytics page turns your live client data into trend charts so you can see how your agency is growing over time.
Analytics is available to owners and admins. Employees don’t see revenue analytics. See Team overview.

What you’ll see

MRR

Your total Monthly Recurring Revenue plotted over time.

Clients

How your client count has grown across the selected window.

Managed Ad Spend

Daily ad spend across all the campaigns you manage.

Choosing a time window

Switch the range to view trends across different periods. Charts re-bucket automatically — daily points for short ranges, monthly or yearly buckets for longer ones — so the trend stays readable no matter the span.

How the numbers are calculated

  • MRR is the sum of every client’s monthly revenue (Stripe subscription amount + add-on revenue). See Payments & revenue.
  • Clients counts your active (non-deleted) clients.
  • Managed Ad Spend aggregates spend across your connected Meta and Google campaigns.
Analytics reflects your current client and campaign data. Sync from the dashboard to make sure spend and revenue are up to date before reviewing trends.